Jessie and Ray Haanen run a tourism operation on their lifestyle block that incorporates accommodation and alpaca tours.

Their advice to anyone considering agritourism - start with what you’ve got.

According to Agritourism NZ founder and chief executive Marijke Dunselman, many farmers already have what they need for an agritourism business sitting right under their noses.

It could simply be looking at what is already there through a different lens.